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The Secrets of Startup Scaling Magic Trick

A magician is waving his wand in his magic cap from where a Unicorn is coming own. A man is throwing money at amazement while crowd is cheering.

I. So why are startups pushed for scaling?

There is a proverb in Hindi “Jo dikhta hai, wohi bikta hai” (one that is seen is the one that is sold). However, if you believe that money is poured into the so-called startups to motivate more people to adopt technology, then you can not be wrong. Like the powerful genes, there is another genetic bloodline called the “herd mentality” genes. Long back they were the foragers, and they kept hopping from one place to another with their animal herds. This genetic line of people loves to stay in the herd, and love to do what others are doing. Because they have maintained the animal herds, it is hard for them to think beyond the herd.

State machinery, society, religion, and every other such structure were created to control these herds. The herd would follow the God the powerful will decide, and live life under the fear of that God, donating their earnings from time to time to God, which obviously goes to some handful of families.

The power structure has survived and thrived by squeezing the blood and resources of the people with her genes. Such people are to be always kept in a group, and then you have to spread a concept into the group fast enough for everyone to desire that. If you donate one car to a herd of 1000, the rest 999 will feel threatened by this and would want the car for themselves. They will work super hard to earn money to get the car. Then when they have worked enough, they will give away that money to the same power structure to drive the car. Then as there are more cars in the herd, more and more people would become greedy for the car. You can simply convert these people into bounded labors by offering them a loan. The greedy people of the herd would then remain a slave of power for the rest of their life just so that they are not left out of the car-owning herd.

You can introduce anything from Laptop, Mobile, and Housing, and the trait would remain the same.

Some of these in the herd will appear the potential priests who can group a large number of followers so that the followers can be enslaved with some tools. These priests are then funded by the powers to advance their game. Once enough amount of greed and envy is created in the herd, and an object is converted into a mass-desire object in a way that the object appears necessary part of life, the priest’s role would finish!

By the time a core technology gets created, some other technologies, that are part of the ecosystem are made popular. Priests and their followers then advance the technology(or the feel of it), when the actual future power game is built elsewhere.

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