One of the most unexpected articles about startups you would ever read. Take the rollercoaster ride through history, case studies, bloodline, logic to see behind the obvious of the startup scaling game. Your idea about a startup is going to get changed forever.
A. What is Scaling?
Scaling refers to quickly increasing the customers, consumers, geography, and services that a business offers by ten’s multiple times.
For example, if a business is serving 100 customers daily now, as soon as it starts servicing 1000 customers daily, it is said to have scaled 10x. When it starts serving 10,000 customers, it is said to have scaled 100x from the initial customer base.
If a mango plant garden is giving 1000 fruits today and has 10 plants, then the garden is said to have been scaled by 10x if the plant has 100 plants and 10,000 fruits daily. If the productivity of each of the plants also is increased by 10x, then the same garden will produce 1,00,000 fruits daily.
