Table of Contents
A. F-Glance Writing Pattern
The F-Shaped pattern for reading.
It means people scan webpages in various patterns. One of them is the shape of the letter “F.”
People start reading in a horizontal movement across the top of the page.
Then, they move down the page a bit. And read across horizontally a second time.
Finally, they scan the content in a vertical movement.
What does this mean for your writing?
3 things:
– People don’t want to read
– People are in a rush to learn something
– People are scanning for answers to their questions
The above is the advice almost all internet copywriters provide. Should you follow such advice?
B. Why Glancing is not Learning
1) Learning: Is an executive function of the brain, through which the brain acquires knowledge from trusted sources to apply in life.
2) Trust: Trust is a function of emotions. Because learning anything needs increased neuroplasticity+mirror neurons,(a process that makes their brain waves at the same frequency).
3) Glancing: What you referred to here is not “learning,” but rather glancing for some quick information. Information is temporary data that the brain either stores or flushes based on relevance.
4) Relevance: The significance of permanency depends upon attention, which is again an executive brain function.
5) ‘F’ glance was discovered in 1996, which was the metric of the internet bubble. The 15s pattern was later adopted by TikTok
C. Quick Content and Sociopathy
Glancing doesn’t build trust, retain readers, and pushes away serious readers. So engagement time is less than 15s, which is the foundation of ADHD and addiction disorder(=>Sociopathy)
i) for the ADHD
ii) no trust
iii) no attention
iv) no care.
v) Quick rise, faster fall(Gaussian distribution).
In a nutshell, when you start live to create an addiction for a child with an addictive disorder, there are no long-term gains. No one remembers the 15s content that you created 2 years back and therefore you do not benefit from the compound interest of your trusted audience over time.
Like the crowd, who is hitting onto your content for 15 seconds, you also try to look for ideas that feed that 15 seconds. You also become attention deficit over time. Your brain doesn’t want to study hard, prepare, and think about critical problems because it knows that the end result is too small and serves a small time goal of more crowd.
Feeding sociopathy=>Sociopathy, which is an anxiety disorder. Success=1/Anxiety.
So, mathematically, and logically, F-scroll creators will live a short failed, life with social anxiety. Is life worth the cost of traffic?
