Improve Your Lead Generation and Conversion by 33% With This One Discipline

A. The Biggest Turn-Off In Lead Generation

1. “Hi, can we talk/meet sometimes next week to explore synergies?”
2. “Hi, hope you are doing well.”
3. “Hi, I am Rupam from Lyfas. We help patients with multiple recurrent chronic diseases to get their diagnosis right, and then help them to recover without any medicines. Can we have a call tomorrow to discuss more on this?”

B. Golden Theory of Lead Generation

“Anything that you can not apply to a girl whom you are meeting for the first time, you can not in a lead generation too.”

C. Lead Generation Turn-Off openers Parallel

1. “Hi, can we meet for a date next week sometimes to see if we are compatible as couples?”
2. “Hi, I hope you are doing well.” No she isn’t, most girls don’t, and still she will say “yes, I am doing great” a habit response, exactly to your habit query.
3. “Hi, I am Rupam, CEO of Acculi Labs, a coder, blogger, vlogger, teacher, blah blah blah blah. Can we talk over the phone so that I can tell you how I can be your good (the rest is censored)?

D. Poor Quality Leads

1. Those who respond to those queries are often those, who do not work but want to feel and show how much they are working. Like almost most so-called “Marketing-VP” in the startup world.

2. They are not decision-makers. The way you are trying to “generate lead”, he/she also wants to show some progress.

And because a turn-off opening can excite only a turn-off individual, and no turn-off individuals are decision-makers across any industry, your lead quality will be so poor that your sales team will love no less than Indians love Sanjay Manjrekar.

E. Lead Quality Assessment

If conversion of any lead is below 33%, the leads are simply time, money, and resource waste of the company and effort waste of the sales team.

F. Understand Decision-Maker

A decision-maker will always be:

a. Quantitative.
b. Concise.
c. Goal-Plan-Milestone Centric.
d. Decision makers have less time.
e. Decision makers are all learners.

Some of the top qualities of a decision maker

H. Get Disciplined and Execute

1. Zero on a lead that you want to open. Find out about that person. Humans do business with humans, not zombies.

2. People do business with their likes of them. Decision makers are at least 100x more competent and knowledgeable than their seconds.

3. So, create a blog or vlog and publish real authentic learnings from your learning. Go to online forums such as Quora and solve people’s problems.

5. Fail as much as possible, and document your failures. The Internet is filled with junk like “eat vegan, drink a lot of water, exercise, sleep well, take less stress and be healthy,” your knowledge of “get car AC cleaned often to avoid fungal infection” is real knowledge.

I. Why solving the problem by yourself is important for Quality Lead Generation? Why can’t you simply read books and present the summary to the audience?

1. There are too many talkers in modern times and very few doers. People want to see and deal with doers who can solve their problems.
2. Problems can’t be solved by reading the solutions in books. There are several practical situations that books do not cover. You need to get your hand dirty in the solutions to know these facts that are not present in the book. When you tell these facts, experiences, stories, and models, users can correlate to them and can find some practical solutions.
3. If one doesn’t solve the problems and learn from the process, then whatever he/she says appears fake and one can not narrate fake stories, and yet generate quality leads at the same time.
4. One can either spend time spamming people with irrelevant content such as emails, messages, or personal requests, and get frustrated by the poor response, or use that time to solve some real problem and teach people about the solutions.
5. Problem-solving also makes you an authority. People want to talk to domain authorities to solve their problems.
6. By implementing solutions, and solving real problems, you improve your entrepreneurial skills, which provides you immunity in bad times. You can become a consultant in the future and solve people’s problems.
7. When one solves problems, and does this consistently over a period of time, one’s competence and confidence both improve over time. The competence and confidence combination creates a positive vibe that spreads. People always get attracted by those who radiate a positive vibe.
8. If you are marketing an IT product, say SalesForce or ZohoSuite, you don’t have to make ZohoSuits, you have to be a user of Zoho Suites first. You can not simply use a product just to get better at the usage. You have to solve your own life’s real problem with this. That’s where the game lies.

Become a doer first, before choosing to become a marketer or lead generator.

J. Conclusion

Add value, get trustworthy, and let the leads come to you. If you spend time on turn-off openings, you will end up in the mee-2 queue of the industry.
Don’t generate, get leads!

Take up one area of life where you are suffering, read, experiment, fail, learn, improve, and solve your problem, document the process, and share this with the world to attract people who face the same problem, thereby getting leads to come to you.