Table of Contents
A. Business
A business is a transaction between two entities(a customer and a service provider), where the customer compensate an entity(company or individual), financially for their goods or services.
Examples:
1. Restaurants
2. Grocery shops
3. Pan shops
or any other shops.
B. Good v/s Service as Commodity
A customer buys goods or services from the business entity. Goods are things that one needs(or wants) but do not have, which are made(or manufactured) by the entity.
Examples:
1. Water Pots(Ghara), Kumhars make it and you buy it to store water.
2. iPhones: China makes it, and you buy it from Apple because you have seen someone using it but you hate China.
Services
It is essentially paying someone to do the work that you should do for yourself, but do not have the expertise(or intention or time) to do.
Examples:
1. Tuition for children, as your WhatsApp is more important.
2. Doctors: As you don’t want to remain healthy.
3. Idiots: Many do not want to walk alone.
C. Profit
Remember, a business has to be profitable, which means the customer pays more for the goods and services than their actual value.
Example
Online doctors prescribing Iron supplements for already iron downregulated Anemic patients in 2 minutes for ₹1500 and also making cut out of the sales.
D. Technology Business
Technology is essentially a machine that makes a job easy, time, and cost-efficient.
Examples:
1. Calculator: Makes calculation easy.
2. Tally: Makes ledger management easy.
3. Hubspot: Makes Sales and Marketing easy.
4. Google: Makes “feeling intelligent” easy.
5. Laptop: Makes VPN software usage easy in Hostels.
Categorization Examples
a) Products: Like Tally
b) Services: Like SSL
c) Product+Service Combo: Salesforce, Google Cloud, Azure, AWS
Platforms
One that either connects other products and services(like IFTTT, Zapier), or entities and customers(like Amazon, Ola, Uber), or connects a specific group-identity people (like Linkedin connects self-proclaimed experts with wannabe experts).
Custom Services
Again the digital work that you should do, but can’t or don’t want to.
Examples:
1. Spamming other’s emails and phones with a lot of messages with the hope of being noticed,
2. Copying Github code and calling it a “Disruptive Technology” and so on.
E. Processes
When steps are standardized and followed every time a transaction is made, it is called a process.
Examples:
1. Reliance sends you a “We are sorry for your inconvenience. We will look after the issue” message upon complaint.
2. Anu Mallic listens to Western music for inspiration in composing.
F. Scalability
When processes are implemented on technology, a business can win the entire world, like Alexender. Like Websites, apps, Memes,
G. Startup
A startup is a good deck(PPT) that gives orgasm without VPN. It is a promise of “Acche din aayenge”. It must satisfy D.e.2, must not be C, must appear like D, must feel like A, and must promise F.
G. Conclusion
So, a startup dream is like that first-year girl in college, whom you want to have, but can’t even talk to, but already have kids with her in your dreams(Unicorn yea), and look in Facebook after marriage(aspiration in job).
The dream comes true when you receive her first Facebook message. You finally have succeeded in implementing your dream and idea after you take the conversation to Whatsapp.
A stealth mode startup is when you exchange messages for the entire day, dreaming once more, hoping for a new life by defeating the market(you know who is the market). Your idea is validated when you get your first expert advisor(a corporate leader). Then your startup is funded by your PF.
Then one day, the market catches you, kicks in your ball, and your dream shatters(because the market always wins, eventually).
A Startup is a hope of disrupting the market with technology, but eventually getting kicked in the balls(or bells) by the market. Startup undoubtedly is exciting, and a breath of fresh air, but the market will stop cooking for you.
So now go back, study, and work hard to marry a good-looking business. 10 years later, you start the Technology Disruption because by then your bells will be strong.
